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London Olympics 2012


Some landlords have been asking us what we believe the effect of the Olympics will be on short term rental values; it should be stressed that the following is simply our opinion and any final decision must rest with the landlord.


tickThe Olympics will last for just over two weeks from the 27 July to 12 August.

tickThere will be 100,000 rooms available in hotels with an additional 30,000 beds being offered in halls of residences and other student accommodation.


  1. We would expect there to be an increased demand and thus higher rents of up to four times the going rate in two main areas; in the immediate vicinity of the Olympics Village in Stratford and in Central West End areas plus some surrounding areas where visitors can combine the Olympics with a general visit to London.  Although there may be some effect in other areas, it is very difficult to quantify.

  2. In those areas most likely to benefit from short term rental increases, landlords would need to provide 'turn key' properties which are ready to move into. This should include all crockery, bedding, towels, high definition television (to watch all the action when away from the games), wireless, high speed internet access, etc, etc, right down to the toiletries.

  3. Furthermore such premium rental accommodation may also require a regular maid/cleaning service and for landlords to be on call 24 hours a day for management and maintenance issues. Any landlord considering this option really needs to weigh up the potential benefits against the additional works and costs involved in providing such short term rental accommodation. They will also have to inform their insurers who whilst they may provide cover, there could be some exclusion clauses.

  4. Mortgage providers should also be informed that the property is being let out and they could increase their premiums. Landlordsalso have to check with theirleasehold agreement as some leases do not allow lets of under 6 months.  In addition, some local authorities say landlords will need permission before renting out property on a short term basis.  Finally, you need to consider the impact of the long term tenants you may have in occupation prior to the games and the potential void from re-letting the property after the games.

  5. In conclusion those properties most likely to benefit are those in a GREAT LOCATION WITH A GREAT SPEC. It is our opinion that the Olympics should be a fantastic event and something that we should all enjoy and be proud of.  . 

We will be setting up an Olympics rentals section on our website and if you feel your property could be suitable and appreciate the additional works involved then please contact your local office.

Other extra costs will be:

  • Landlords are responsible for all bills and TV licensing fees.
  • All electrical appliances will have to be PAT tested.
  • Linen, crockery, utensils and electrical appliances.
  • Professional inventory fees - check in and check out.